Work | Hill Digital

Case studies

Four systems that did their job.

It Takes A Village · 2023

A childcare center most local parents had never seen online.

It Takes A Village fills classrooms the hard way, on reputation and word of mouth. Online, the parents searching for childcare nearby mostly scrolled right past them. The families were there. The presence was not.

What I did: Ran their social media on a documented brand spec: a steady posting rhythm, content made for local parents, and campaigns like the Door Decoration Contest that gave families a reason to share.
Result: Across 2023 their content drew 104K impressions and 13.97K interactions, and a single contest post reached 4,299 on its own.

104K

Impressions across 2023, with 13.97K interactions behind them.

Fresh Catch Fish Co · 2024

A local fish market that nobody could find online.

Fresh Catch had the product and the reputation. What it did not have was a reason for anyone searching online to land on its page, or anything worth landing on once they did.

What I did: Rebuilt how the business showed up online and put a consistent content system behind it, so the site had a reason to be visited and a reason to come back.
Result: Website visits tripled inside three months.

+300%

Website visits, in the first three months.

ITAVA Imagination Station · Ongoing

An indoor play park with no audience online.

ITAVA Imagination Station is a family-owned indoor play area for young kids. A space like that lives or dies on local families knowing it is there, and its social accounts started close to empty.

What I did: Launched their Facebook and Instagram as one system: a steady content rhythm, posts built for local parents choosing where to take the kids this weekend, and one consistent brand look across both.
Result: The accounts grew from a standing start to 1,578 followers, and now pull 283K impressions and 12.48K interactions.

283K

Impressions across two accounts I launched from near zero.

Intercollegiate · Ongoing

A jobs platform that had to reach an industry, not a crowd.

Intercollegiate is a jobs platform for college athletics. Its audience is not the general public, it is the athletic directors, coaches, and staff who do the hiring and the moving. Reaching them means being where they already are, which is LinkedIn.

What I did: Built a LinkedIn program that turns their newest job postings into a steady daily feed, one post per school, written for the people who actually work in the field.
Result: Their channels reached 3.24M impressions and 10.51K followers, with LinkedIn impressions alone up 771%.

3.24M

Impressions across their channels, with LinkedIn up 771%.

Current clients

Who I work with right now.

The businesses I run month to month right now. Where I have a full year of verified numbers, I have shown them. The rest stay numbers-free until I can prove them.

ITAVA-West

A childcare center in Michigan. I run social media and graphic design on a monthly retainer, working from a documented brand spec so every post is recognizably theirs.

13.97K interactions in 2023

ITAVA Imagination Station

A family-owned indoor play area. Social media and graphic design, and the first business running Steady Reviews in beta.

Intercollegiate

Social media and graphic design, including a LinkedIn program built to reach a professional audience rather than a general one.

Social post examples

The other end of the range.

Case studies show outcomes. These show tempo and reach in a very different vertical: sports media, where the job is to post constantly and hold a restless audience.

BetDSI Sportsbook · 2023

4,402

Posts

1,470

Likes

871

Profile clicks

234

Replies

BangtheBook · Standout posts

6,613

Views, single post